GinaRegistered

The Advancement of Health. This is achieved through the following mechanisms: 1. Raise awareness of the benefits of breastfeeding and correct misconceptions about the promotion of formula milk as a superior alternative to human milk. 2. Empower healthcare professionals and improve standards of care through bespoke training and mentorship schemes. 3. Provide expert 1:1 care from specialist lactation consultants to breastfeeding mothers and babies with complex health needs. 4. Establish and strengthen community and peer support groups to optimise individual breastfeeding journeys in the community.