Watch This Inc

In 2024, Watch This focused on stabilizing its financial position following losses from A Funny Thing Happened on the Way to the Forum in 2023 while preparing for a viable 2025 production. Key activities included fundraisers, educational workshops, and programming discussions, though challenges with venue availability led to abandoning Gypsy in favor of Marry Me A Little, which later evolved into Colour & Light: The Art of Sondheim. Strategic discussions highlighted concerns over longterm sustainability due to reduced funding and sector challenges, prompting a conversation about a potential structured winddown while ensuring high production standards for its final seasons. A Strategy Day in 2025 will further explore the company's future trajectory.