Plastic Free Foundation Ltd

The Plastic Free Foundation is a notforprofit organisation committed to ending plastic waste by helping people to refuse singleuse plastic. Our viral behaviour change campaign, Plastic Free July®, is the world s largest plastic waste avoidance campaign. In 2024, an estimated 170 million people worldwide participated. It helps people take action now, creating new social norms and a culture that drives systemic change. Small steps make a big difference.