The company’s Objects are For the public benefit and in collaboration with those who live, work and own lands in the area: To protect conserve and maintain and to assist in and promote the protection conservation and maintenance of the character and amenities of the Belfast Hills their landscape countryside and environment To encourage and assist farmers landowners and members of the public in their understanding of and practical action in support of the natural and built heritage of the Belfast Hills and to promote the adoption and furthering of sustainable agricultural policies and practices whereby the conditions and quality of life of those living and farming there may be improved and the quality of the natural and built heritage maintained and enhanced for the benefit of all To protect conserve maintain and manage and to assist in and promote the protection conservation maintenance and management of sites of biological and scientific importance To protect conserve and maintain and to assist in and promote the protection conservation and maintenance of ancient sites monuments buildings and artefacts of historical architectural or constructional interest or merit in the Belfast Hills To promote improved access to the Belfast Hills consonant always with the legitimate interests of farmers and other landowners living in the Belfast Hills and earning their livelihood therein and therefrom To promote provide and manage visitor and other facilities in the Belfast Hills for general recreation or other leisure time occupation in the interests of social welfare and to encourage and enable members of the public to use and enjoy the same and so to advance their education with the object of improving their conditions of life The advancement of environmental protection or improvement